content design
bouncing back from bounce rates
Challenge
The Market Insights and Thought Leadership pages were prominently featured on the homepage, yet were infrequently updated and required extensive back-end work for basic updates.
Content descriptions were repetitive and metadata weren’t found in search engines.
My weekly Google Analytics reports and our Analytics team showed that institutional investors confused the two pages and bounced between them.
Ultimately, they left the site with zero content engagement.
Partners
Global Insights product
Analytics
Approach and results
Simple theme organization: we merged the pages into a single rebranded Market Insights page.
This combined page points the audience to a weekly updated library of thought leadership and insights.
We added richer visual aesthetic through data visualization (charts, video thumbnails, photos).
Repurposed older content as needed to make the new page more engaging.
The numbers showed that with a little promotion—a new banner in the homepage carousel—engagement spiked by 15% and bounce rates lowered by 34%.
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Webex’s Content Design team
introducing Webex’s voice and tone
updating Webex’s voice and tone
Momentum Design System
creating a content design system
implementing a content-ready checklist for designers
Write Like Webex
supporting and rolling out Webex’s gen AI writing tool
ux writing
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Control Hub
⭐ revamping and restructuring organization settings
⭐ creating a Getting Started guide
⭐ crafting a gamified security coach
Partner Hub
⭐ revamping and restructuring organization settings
⭐ creating a Getting Started guide
⭐ crafting a gamified security coach
Contact Center for admins
⭐ revamping and restructuring organization settings
⭐ creating a Getting Started guide
⭐ crafting a gamified security coach
Cisco Unified Identity
⭐ revamping and restructuring organization settings
⭐ creating a Getting Started guide
⭐ crafting a gamified security coach
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conversational
design
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Cisco AI Assistant for Control Hub
⭐ crafting AI Assistant messages for our admin audience
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Chase Digital Assistant
content strategy
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Digital Wealth Management
⭐ improving visual data for landing pages
⭐ optimizing double entry points for the most direct user journey
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Digital Wealth Management
⭐ improving visual data for landing pages
⭐ optimizing double entry points for the most direct user journey
product copywriting
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Chase Bank: Inclusive Design Guild
⭐ Anti-racism open letter (October 2020)
Potli
⭐ Potli's Guide to Your Star Sauce (January 25, 2022)
NYC Democratic Socialists of America
⭐ The NYC Thorn, No. 43: Council Speaker Candidates Court Joe Crowley’s Support (December 11, 2017)
Pandia Health
⭐ Graham-Cassidy Repeal: We’ve Dodged Another Bullet. For Now. (September 26, 2017)
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Blackprints
⭐ Blackprints kickstarter + blog updates (April 2013)
Halo Belt
⭐ HALO Belt 2.0 kickstarter campaign + blog updates (February 2014)
⭐ HALO Mini kickstarter campaign + blog updates (May 2013)
⭐ HALO Zero Bag kickstarter + blog updates (January 2013)
⭐ HALO Belt kickstarter campaign + blog updates (June 2012)