Hi, I’m Sabrina! I’m a UX writer and content designer by day and a DJ, astrologer, and tarot reader by night.

I’m from Hayward, California, otherwise known as the Heart of the Bay Area. I’ve been online nearly my whole life, as a product of my tech-savvy generation and a computer science teacher father. As a child, I’d wait for the shrill chirp of dial-up from our enormous Windows 95 desktop to code my webpages with my dad’s dog-eared HTML textbooks. I feel fortunate to have grown up with this rapidly evolving digital landscape, witnessing the shift of Geocities and Angelfire websites to the streamlined, ADA-compliant sites we see today.

It only made sense to alchemize my double majors in Creative Writing and Communications from UC Davis into digital marketing, brand identity, and, eventually, user-centered content design.

Now based in Brooklyn, I’m a content designer with over a decade of professional experience. I’m a conversation starter, shaker, and shaper, boiling complexity to clear language distilled in a brand’s narrative and tone. For a harmonious experience, I turn opaque concepts transparent via simple and snack-able copy.

Additionally, I’m a junior UX Designer through General Assembly's UX Design course in the fall of 2018 and a conversation designer from the Conversational Academy’s certification program in winter of 2020.

As of 2024, 6.5 billion people are online. Clear language is necessary for making information and tasks comprehensible. Words on the screen not only guide but shape a digital experience.

I’m a huge fan of design thinking, as it’s very applicable to everyday life. For example, I see UX writing as analogous to a great DJ set. You’re setting a specific vibe while mixing tracks and BPMs based on your audience. All transitions need to be seamless and engaging. And I feel like I’m constantly iterating new processes and ideas in my personal life.

As a person of color, I’m especially drawn to design because it’s always backed by research. Therefore, it should be inherently inclusive and always accessible—we’re designing for the users and only for the users. My lived experiences as a Chinese-American woman shape my deeply empathetic worldview, and I champion a liberated and equitable world beyond our current systems.

Feel free to contact me to geek out about all things content design and UX content! I also don’t object to astrology and tarot chat, cat memes, or your favorite dance tutorial.