process management for content creation

content design

  • Webex’s Content Design team

    ⭐ introducing Webex’s voice and tone

    ⭐ updating Webex’s voice and tone

    Momentum Design System

    ⭐ creating a content design system

    ⭐ implementing a content-ready checklist for designers

    Write Like Webex

    ⭐ supporting and rolling out Webex’s gen AI writing tool

ux writing

conversational design

content strategy

product copywriting

beforegtm
4b.jpg

Challenge

  • The Guide to the Markets page was a flat, bland experience.

  • The page was a list of PDF and webcast links from Global Insights writers.

  • Product owners and writers wanted to have page ownership, but making updates were a difficult and daunting process for them.

Partners

  • Global Insights product team

  • Production

Approach and results

  • A former link farm became an aesthetically pleasing and streamlined page.

  • We redefined a creation process with the Production team. The new process made it simpler for the Insights team to provide their monthly and quarterly updates.

  • We developed a new process for repurposing older content by creating templates for articles, along with checklists for process steps.

  • Going forward, we helped build out actual pages for PDF content for a more consistent web experience.

  • The page became an actual, weekly Guide to the Markets versus a list of just PDF and webcast links. Also, the redesigned page has three rotating banners (see above right screenshot) to promote latest pieces.

  • User engagement increased by 30%.